How to Pitch – Impact vs Impress
[ New Distinctions for Entrepreneurs – Part 1 of 12 ]
The typical orientation when ‘pitching’ your business is to impress your audience so that they will want what you have.
What if instead of pitching to impress, you pitched to impact?
What if the pitch itself could add value to someone’s life or business? What if it could deliver an experience, be it the experience your business offers or a different, but relevant one?
What if instead of your pitch being an attempt to impress people with your ability to deliver value, you exemplified that ability by actively delivering value?
How might your pitch change?