When I make an investment, I go all in. If you follow my work you will know that it’s no secret that I take a high risk, high reward path in the growth of my business and my life.

I do this because I know that the greater the risk I tolerate, the greater the reward I create.

So how do I create what I want as quickly as I want when the risk is intolerable?

I risk everything by risking nothing. 🤯

You see, ‘risk’ is a created perspective. It is an experience in your mind body that you generate by the way you think.

If being highly leveraged has you feeling not-free, then untethering yourself from circumstances will liberate you to keep creating and moving towards your vision.

By creating a new reality from the inside-out you can lean into bigger risks and create bigger wins.

To be clear, I am not suggesting you pretend that the probability of success is greater than it is or that failure it simply not going to happen.

I am suggesting you look at how you are judging failure as dangerous or unacceptable. The sense of danger or unacceptability that you place on the consequence of failure is what creates the relevance of your risk.

If I had a 50/50 chance of being shot when I walked through a door, that’s a much bigger risk than the 50/50 chance of getting hit with a water balloon when I walk through the same door.

What I’m pointing to is that people relate to water balloons like gunshots. They make a bigger deal out of the chance of failure than it actually is or would be if it happened.

They don’t walk through the door because they fear being shot, but there’s nobody holding a gun on the other side. Just a water balloon. Maybe they’ll hit you. Maybe they’ll miss.

Whether losing something feels like a risk is up to you.

Here’s a great reason to consider taking a bigger risk:

The fears that arise when you consider taking a bigger risk can show you where you are unconsciously limiting yourself. By facing risk, you will bring to light the ideas you hold about your self, the attachments you have, and also you’ll be able to see where you are making gunshots out of water balloons.

Often simply seeing this can be immensely liberating!

What if you were ok with losing your house? Moving somewhere smaller? Moving your kids? What if failing or losing actually turned out to be the best thing ever?

There is no right or wrong way to experience circumstantial safety.

I want to stay alive, but I don’t need to.

Needing nothing is what will liberate you to create everything you want.

Loving you, JPM