If you had one minute in an elevator with someone, why would you want to spend it talking about yourself and your idea?

Why not spend it focused on the other person, being curious about them, connecting with them?

In a world where everyone is focused on themselves and their thing and their idea and getting everyone to love them – you will stand out much more by being interested in a person than by trying to get them to be interested in you.

In fact, you are much more likely to create the opportunity to spend MORE than one minute with a person if instead of trying to ‘wow’ them with your song and dance, you connect with them on a human level.

Deep human connection will serve the creation of your vision more than an elevator pitch ever will.

What the world needs is not another pitch. What the world needs is people willing to listen.

If you have been working on your elevator pitch, please stop.

And ask your friends to do the same.