Lots of people I meet are scared to have the ‘money’ conversation.

It feels like going into a dark, scary house at the end of the street that everyone says is haunted.

You want to do it, but you don’t want to do it.

However, if you’re willing to hold the flashlight and go in first, then you and everyone with you gets to go inside.

And then…once you’re in there…and you’ve looked in all the rooms, you discover it’s not haunted after all.

It’s just a big, dark, empty house.

You were only scared because you didn’t know what was in there.

Talking about money is like this.

Once you do it – once it’s out in the open – it’s no big deal.

Carry the flashlight.

Go in first.